The Evolution of the Sofa - TV in the New Digital Scenario
The traditional television is now at a turning point because the introduction of digital technology has changed the competitive context: it has modified the bargain power of the traditional players by offering new opportunities to the new entrants and imposing new strategies to the existing ones. This paper, basing on 32 case studies and the census of Sat TV, DTT and IPTV offerings, aims at describing the current state of channel offerings, individualizing the principal players and identifying their strategies, thus allowing us to give a few predictions as to the possible future changes in the industry. The analysis will have a general applicability, as the considerations made are not particularly country-specific, although performed within the Italian context, one of the most advanced in the development of digital TV platforms.
In order to set up a list of libraries that you have access to,
you must first login
or sign up.
Then set up a personal list of libraries from your profile page by
clicking on your user name at the top right of any screen.