The main aim of European Union is "to become the most competitive and dynamic world economy based on knowledge, capable for viable economic growth with better work places and greater social cohesion". Competitive advantage in "new economy" has passed from material and financial assets on (to) non-material and non-financial belongings. The key challenge for 21st century companies is knowledge defining, measuring, advancing, valuing and controlling. Characteristics of economy based on knowledge are: • knowledge is used as input and as output, • in the most developed countries i the world, more than half gross of domestic product is based on knowledge, • high technology Industries nearly have doubled their share in output in last two decades, while services based on knowledge increase faster, too, • in new employing number of " knowledge " workers brings on an overage 80% of new jobs, and • increasing of information and knowledge portions in production technologies, but in products, too.
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