English, Article edition: Strategic Management of Public Relations in Education Konstanca Mitrovic; Milan Draca

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Strategic Management of Public Relations in Education
Author
  • Konstanca Mitrovic
  • Milan Draca
Physical Description
  • article
Notes
  • Public relations is the strategically focused two-way communication to achive a certain goal. PR department plans and implements strategies to inform and gather support for the relevant public. The role of public relations in building knowledge societies is also sensitizing citizens and create a positive social climate for the acceptance of new programs and projects in the wider public, as well as ensuring the active participations of target public and the construction of the positive publicity, which allows PR in proactive action to prevent the emergence of conflict situation. If, however, demonstrate the need, PR department implements integrated communication strategy with the aim of reducing the negative publicity.
  • public relations, education, knowledge societies
  • RePEc:osi:journl:v:5:y:2009:p:245-254
Language
  • English
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