This paper focuses on the consumption phase of the process of Production-Diffusion-Consumption of management knowledge. We argue that consumers play an important role in that process, one we feel has been overlooked in most of the existing literature. The first part of the paper is mostly theoretical. In it we first situate our contribution within the existing literature on management knowledge, and then approach the issue of the selection of knowledge sources by knowledge consumers. We sustain that manager-consumers have a strong impact on the success or failure of management ideas (selection), and also shape their content. The second part of the paper is mostly empirical. It consists of an analysis of a questionnaire that is intended to help us gain a better understanding of knowledge consumers' behaviour. Finally, we offer our conclusions.
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