Family members who do not work in the family business: How to enhance their "unity" and "commitment"
Gallo, Miguel A.
This study builds on the results of a recent international study, "Success as a Function of Love, Trust and Freedom in Family Business" (Gallo et al., 2001), which introduced a new conceptual model identifying family unity and commitment as driving forces behind the success of Family Businesses (FBs). Whereas the earlier research dealt with family members who are active in the business, this study aims primarily to reflect what non-active family members, from their position as "outsiders," think about the business of which they, too, are a part. One of our principal hypotheses is that successful FBs are supported by families that place an emphasis on family unity and commitment. Secondly, based on a typology of family members according to their levels of effort, loyalty and idealism, the study identifies a number of rewards or motivators that can help to raise these levels over generations.
Family business; family values; agents commitment; sustainability family unity;
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