English, Article, Journal or magazine article edition: How intentions to create a social venture are formed. A case study Mair, Johanna; Noboa, Ernesto

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Bookmark: http://trove.nla.gov.au/version/170110
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • How intentions to create a social venture are formed. A case study
Author
  • Mair, Johanna
  • Noboa, Ernesto
Physical Description
  • preprint
Notes
  • This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.
  • social entrepreneurship; intention; cognition;
  • RePEc:ebg:iesewp:d-0593
Language
  • English
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