English, Article, Journal or magazine article edition: Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach Lambert, Brice

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Bookmark: http://trove.nla.gov.au/version/169808
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
Author
  • Lambert, Brice
Physical Description
  • preprint
Notes
  • The present paper addresses the efficiency of manipulating music in a merchant website, and it:- proposes a review of the literature on ambiance factors in advertising &​ shopping behaviour, capitalizing on it to:- propose a theoretical framework that enhances our understanding of the web-user behaviour in specific ambiance factors such as music, with a specific attention devoted to his loyalty, &​ affiliation behaviour;- a model of is proposed.
  • Ambiance Factors; Emotions; Fit &​ Symbolism; On-line Behaviour
  • RePEc:ebg:essewp:dr-06007
Language
  • English
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