English, Article, Journal or magazine article edition: To be or not to be consistent in brand logo changes? Czellar, Sandor; Kocher, Bruno

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Bookmark: http://trove.nla.gov.au/version/169734
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • To be or not to be consistent in brand logo changes?
Author
  • Czellar, Sandor
  • Kocher, Bruno
Physical Description
  • preprint
Notes
  • This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.
  • brand name; logo; consumer attitude; communication
  • RePEc:ebg:heccah:0875
Language
  • English
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