Trial experience, satisfaction and incentive to bring another lawsuit: Does aspiration level influence winners and losers? Yamamura, Eiji

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Yamamura, Eiji
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Japan & The World Economy
To link to full-text access for this article, visit this link: Byline: Eiji Yamamura Abstract: acents Controlling for kinds of incidents and a complainant's individual characteristics. acents There is a positive relationship between the experience and satisfaction for winners, whereas there is a significant negative relationship for losers. acents Experience exerts a positive effect on the intention to bring a future lawsuit, not only for winners but also for losers. Author Affiliation: Department of Economics, Seinan Gakuin University, 6-2-92 Nishijin, Sawara-ku, Fukuoka 814-8511, Japan Article History: Received 26 October 2010; Revised 11 January 2013; Accepted 24 September 2013
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