English, Article edition: SOCIALLY RESPONSIBLE INVESTMENTS AMONG SAVINGS BANKS AND CREDIT UNIONS: EMPIRICAL FINDINGS IN THE SPANISH CONTEXT Carmen VALOR; Ricardo PALOMO; Javier ITURRIOZ; ...

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Bookmark: http://trove.nla.gov.au/version/167420
Physical Description
  • article
Language
  • English

Edition details

Title
  • SOCIALLY RESPONSIBLE INVESTMENTS AMONG SAVINGS BANKS AND CREDIT UNIONS: EMPIRICAL FINDINGS IN THE SPANISH CONTEXT
Author
  • Carmen VALOR
  • Ricardo PALOMO
  • Javier ITURRIOZ
  • José Luis MATEU
Physical Description
  • article
Notes
  • This article examines the socially responsible offer of savings banks and credit unions in Spain. In particular, it has been analysed their perceived commitment with socially responsible investments, their product portfolio, their marketing strategy, and their reported forecasts of future growth. The findings lead us to conclude that a socially responsible market in Spain is at an introductory stage among credit unions, and at a growth stage among savings banks. The paper outlines managerial implications for marketing managers so as to reap the potential benefits derived from this approach to investment. Copyright 2007 The Authors Journal compilation © CIRIEC 2007.
  • RePEc:bla:annpce:v:78:y:2007:i:2:p:301-326
Language
  • English
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