The impact of corporate political activity over strategic management
At this present rate of supersaturation of the markets, the interaction between economic actors and political officials gains a momentum without precedent. Difficulties faced by corporations generate lobby activities intended for soliciting financial support, public-private partnerships are sought, witch provide income and safety during crisis, and governments are also inclined to dialogize with the business. There is also an increased risk of occurrence of negative externalities, such as corruption, especially in emerging economies. All this, along with the natural tendency of the corporations to pursue at all levels achieving their interests, increasing profits, creating competitive advantage, lead to an intense corporate political activity. We propose to structure the article in two parts, first part includes an overview of business strategies and corporate policy, as they appear in the literature and the second - a comparative analysis on this type of action in various parts of the world, referring in particular to the U.S., Russia and China, and finally, to Romania, as part of the European Union. In concluding this first part of the article, introductive to the corporate political activity, we'll build a glossary of keywords, which, by its very nature, will create an overview of the issues discussed
competitive advantage; political capabilities; corporate political activity; stakeholders; Public Choice.
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