English, Article, Journal or magazine article edition: E-Commerce and web marketing in the furniture industry Giovanna Castellina

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Bookmark: http://trove.nla.gov.au/version/14
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • E-Commerce and web marketing in the furniture industry
Author
  • Giovanna Castellina
Physical Description
  • preprint
Notes
  • The report analyses trends in E-Commerce and web marketing in the furniture industry, from both the Business-to-Business and the Business-to-Consumer perspective. Data and information are provided on: spread of the Internet and online purchasing trends, use of the Internet by furniture consumers (analysis of the online furniture purchasing process), furniture distribution on the Internet (between furniture manufacturers and distributors), e-procurement (between furniture manufacturers and suppliers to the furniture industry). The report also provides an overview of the world furniture market (focusing on Europe and the United States) with data on furniture consumption, furniture imports and exports, furniture distribution. About 50 profiles of websites are available, covering a wide range of online services of interest to both furniture consumers and furniture industry professionals (manufacturers, distributors, designers, office furniture purchasers): B2B, B2C, e-procurement and marketplaces, showcase sites, portals and directories, software and business solutions. Profiles refer to American, European and Asian companies and provide data and information on: website structure and online services, availability of e-commerce, products, delivery conditions, commercial networking, number of site visitors.
  • RePEc:mst:csilre:m2
Language
  • English
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