English, Article edition: Transformation Lessons from Coca-Cola Enterprises Inc.: Managing the Introduction of a Structured Forecast Process Simon Clarke

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Bookmark: http://trove.nla.gov.au/version/156903
Physical Description
  • article
Language
  • English

Edition details

Title
  • Transformation Lessons from Coca-Cola Enterprises Inc.: Managing the Introduction of a Structured Forecast Process
Author
  • Simon Clarke
Physical Description
  • article
Notes
  • Simon Clarke, Manager of Forecasting and Planning for Coca-Cola Enterprises Inc., led a corporate team that engineered a radical transformation of the forecasting process. The team took his organization from an unstructured, decentralized process to a disciplined internal collaboration of over 2,000 forecasters in a highly volatile promotional environment. Here he describes the lessons learned in managing the transformation. Copyright International Institute of Forecasters, 2006
  • RePEc:for:ijafaa:y:2006:i:4:p:21-25
Language
  • English
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