English, Article edition: Book Review of Kenneth Kahn's New Product Forecasting: An Applied Approach Steven Schnaars

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Bookmark: http://trove.nla.gov.au/version/156804
Physical Description
  • article
Language
  • English

Edition details

Title
  • Book Review of Kenneth Kahn's New Product Forecasting: An Applied Approach
Author
  • Steven Schnaars
Physical Description
  • article
Notes
  • Stephen Schnaars notes that the Kenneth Kahn book is one of the few books that steers a wide path around the most commonly-covered time series techniques, concentrating instead on 20 new-product forecasting techniques. While Schnaars finds that brevity of coverage and lack of empirical support are deficiencies, he considers the book's strength to be the clear and easy-to-understand discussions for managers. Copyright International Institute of Forecasters, 2007
  • RePEc:for:ijafaa:y:2007:i:6:p:38-39
Language
  • English
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