Issuance Decisions and Strategic Focus: The Case of Long-Term Care Insurance
Michael K. McShane
Larry A. Cox
Increasing costs of long-term care are placing ever greater burdens on state and federal budgets, yet private long-term care insurance remains a relatively minor financing vehicle. Although many researchers provide rationales for the limited private market, some life-health insurers have forged ahead into this relatively new and risky line of business. We investigate what makes these insurers different and whether managers are following a diversification or strategic focus strategy. We find that strategic focus is a consistently important factor and that managers' participation and volume decisions are made independently. Copyright (c) The Journal of Risk and Insurance, 2009.
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