English, Article, Journal or magazine article edition: Consumers’ quality perception as a basis for fish market segmentation in Belgium W. VERBEKE; I. VERMEIR; Z. PIENIAK; ...

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/15612
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Consumers’ quality perception as a basis for fish market segmentation in Belgium
Author
  • W. VERBEKE
  • I. VERMEIR
  • Z. PIENIAK
  • K. BRUNSØ
Physical Description
  • preprint
Notes
  • This paper focuses on consumers’ quality perception of fish in Belgium and its impact on interest in information, beliefs and behaviour. Cross-sectional data were collected from a sample of 429 consumers in March 2003. Two dimensions shape fish quality perception: consumer involvement with fish quality and consumers’ self-estimated ability to assess fish quality, which allow segmenting the market in four fish consumer segments. The segments are typified as Uninvolved, Insecure, Self-confident and Connoisseurs, and have distinctive socio-demographic, attitudinal and behavioural profiles. The Uninvolved are mainly young males, have the lowest fish consumption level, weakest belief in health benefits from eating fish, and lowest interest in both search and credence information cues. Insecure fish consumers are mainly females, with a tendency of lower education and urban residence, who feel not able to evaluate fish quality, although they find quality very important. They display a strong interest in a fish quality label. The most relevant facts about Self-confident consumers, who display an average socio-demographic profile, are their high fish consumption level, and their low interest in a fish quality label. Connoisseurs are mainly females in the age category 55+, who are strongly involved with food in general and well aware of the association between food and health. They have the highest fish consumption and show a strong interest in both search and credence cues, as well as in a fish quality label. The segments do not differ with respect to risk perception about fish.
  • Fish, Consumer, Quality, Perception, Information, Segmentation
  • RePEc:rug:rugwps:05/​351
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment