English, Article, Journal or magazine article edition: Explicit and Implicit Determinants of Fair-Trade Buying Behavior D. VANTOMME; M. GEUENS; J. DE HOUWER; ...

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Bookmark: http://trove.nla.gov.au/version/15584
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Explicit and Implicit Determinants of Fair-Trade Buying Behavior
Author
  • D. VANTOMME
  • M. GEUENS
  • J. DE HOUWER
  • P. DE PELSMACKER
Physical Description
  • preprint
Notes
  • We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and nonbuyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.
  • RePEc:rug:rugwps:05/​350
Language
  • English
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