English, Article, Journal or magazine article edition: Motivated Consumer Innovativeness: Concept and Measurement B. VANDECASTEELE; M. GEUENS

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Bookmark: http://trove.nla.gov.au/version/15432
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Motivated Consumer Innovativeness: Concept and Measurement
Author
  • B. VANDECASTEELE
  • M. GEUENS
Physical Description
  • preprint
Notes
  • Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better account for the consumer-product relation. An exploratory and confirmatory study (with 780 respondents in total) indicates that four types of motivations underlie consumer innovativeness: functional, hedonic, social and cognitive. The proposed 28-item Motivated Consumer Innovativeness scale proves to be reliable, valid and goes beyond existing innovativeness scales.
  • Consumer innovativeness, Motivation, Scale development
  • RePEc:rug:rugwps:08/​532
Language
  • English
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