English, Article, Journal or magazine article edition: Supermarket Key Attributes and Location Decisions: A Comparative Study between British and Spanish Consumers Daniel Serra; Rosa Colomé

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Bookmark: http://trove.nla.gov.au/version/153648
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Supermarket Key Attributes and Location Decisions: A Comparative Study between British and Spanish Consumers
Author
  • Daniel Serra
  • Rosa Colomé
Physical Description
  • preprint
Notes
  • The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store’s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be reflected using the Multiplicative Competitive Interaction model. The methodology involves the design and development of a survey; and the application of factor analysis and ordinary least squares. The methodology has been applied to the supermarket sector in two different scenarios: Milton Keynes (Great Britain) and Barcelona (Spain).
  • Distance, competitive location models, consumer choice behavior, supermarket location
  • RePEc:upf:upfgen:469
Language
  • English
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