English, Article, Journal or magazine article edition: The Value of Countermarketing Information to Smokers: Evidence from Field Auctions Rousu, Matthew C.; Nonnemaker, James; Farrelly, Matthew

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Bookmark: http://trove.nla.gov.au/version/148878
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • The Value of Countermarketing Information to Smokers: Evidence from Field Auctions
Author
  • Rousu, Matthew C.
  • Nonnemaker, James
  • Farrelly, Matthew
Physical Description
  • preprint
Notes
  • Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information, which helps counter potentially biased marketing information, can fill this void, but little is known about the value of this information to smokers. In this paper, we use data from experimental auctions to estimate the value of countermarketing information to smokers. We find that countermarketing information has significant value to smokers who have been exposed to marketing information from tobacco companies, but we find no evidence it provides value to smokers not exposed to marketing information
  • field auctions, value of information, cigarettes, Consumer/​Household Economics, Health Economics and Policy,
  • RePEc:ags:aaea09:49219
Language
  • English
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