English, Article, Journal or magazine article edition: Supermarket Competition through Price Promotions: A Cross Category Analysis Volpe, Richard James III

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Bookmark: http://trove.nla.gov.au/version/148818
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Supermarket Competition through Price Promotions: A Cross Category Analysis
Author
  • Volpe, Richard James III
Physical Description
  • preprint
Notes
  • This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature. This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature.
  • Agribusiness, Demand and Price Analysis,
  • RePEc:ags:aaea09:49582
Language
  • English
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