English, Article, Journal or magazine article edition: Consumers' Willingness to Pay for Genetically Modified Foods in Kenya Kimenju, Simon Chege; de Groote, Hugo

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Bookmark: http://trove.nla.gov.au/version/148731
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Consumers' Willingness to Pay for Genetically Modified Foods in Kenya
Author
  • Kimenju, Simon Chege
  • de Groote, Hugo
Physical Description
  • preprint
Notes
  • A survey of 600 consumers was conducted in Nairobi to determine attitudes and willingness to pay (WTP) for GM maize meal. WTP was estimated using the double-bounded logit model. Overall, 38% are aware of GM crops. Most consumers believe in the technology's positive impacts, but are concerned about environmental and health risks. Majority (68%) would buy GM maize meal at the price of their favourite maize meal brand. The mean WTP for GM maize meal is KShs 58 for a 2kg packet, a premium of 13.7 % over mean average price of favourite brands. WTP is influenced more by subjective than socioeconomic characteristics.
  • GMO, biotechnology, consumer, Africa, maize, Consumer/​Household Economics, D12, C25, Q16,
  • RePEc:ags:eaae05:24504
Language
  • English
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