English, Article, Journal or magazine article edition: Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection B. WEIJTERS; N. SCHILLEWAERT; M. GEUENS

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Bookmark: http://trove.nla.gov.au/version/14970
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection
Author
  • B. WEIJTERS
  • N. SCHILLEWAERT
  • M. GEUENS
Physical Description
  • preprint
Notes
  • Based on two data sets, we compare levels of response styles across three modes of data-collection: paper and pencil questionnaires, online questionnaires, and telephone interviews. Using Means And Covariance Structures (MACS), we find that data collected by different modes show differences in response styles levels. More specifically, telephone data show lower levels of midpoint responding. We propose a method to alleviate response style bias in cross-mode comparisons.
  • RePEc:rug:rugwps:05/​349
Language
  • English
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