INTEGRATING CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS MODELS
N. A. DENTCHEV
The literature on strategic integration of corporate social responsibility (CSR) in business models is still underdeveloped. We therefore borrow from the theory on strategic management to organize this contribution according to the process of strategic management. After a review of the few strategic CSR approaches, an explorative case-study methodology is adopted to study the management of a CSR proxy, viz. Health Safety and Environment (HSE), in a multinational company in the petrochemicals. This study provides insight into what actions a company takes at every stage of CSR management, into the strategic logic of these actions, and into the different challenges the company faces. Overall, we can argue that CSR management is a challenging task for practitioners and has a strategic relevance for their firms.
business models, corporate social responsibility, qualitative research, strategic management process.
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