English, Article edition: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME LAMBERT SCHOONBEEK; PETER KOOREMAN

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Bookmark: http://trove.nla.gov.au/version/144615
Physical Description
  • article
Language
  • English

Edition details

Title
  • THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
Author
  • LAMBERT SCHOONBEEK
  • PETER KOOREMAN
Physical Description
  • article
Notes
  • We investigate the impact of advertising in a static differentiated duopoly. First, we consider the Nash equilibrium if firms compete with both prices and advertising. Second, we examine the Nash equilibrium if firms only compete in prices and do not advertise. We characterize the circumstances in which the profit, output, and/​or price of each firm is greater (or smaller) with advertising than without advertising.
  • Advertising, differentiated duopoly, profits, advertising ban
  • RePEc:wsi:igtrxx:v:09:y:2007:i:04:p:565-581
Language
  • English
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