English, Article edition: Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China Susan H. C. Tai

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/144437
Physical Description
  • article
Language
  • English

Edition details

Title
  • Beauty and the Beast: The Brand Crisis of SK-II Cosmetics in China
Author
  • Susan H. C. Tai
Physical Description
  • article
Notes
  • On September 14, 2006, customers in all major mainland China cities flooded SK-II counters with refund requests after health authorities found banned metals in SK-II cosmetics products. The report of possible health risks prompted a fierce backlash from some Chinese consumers, a movement partly orchestrated on the Internet, which forced P&​G into offering compensation. P&​G ended up pulling all its SK-II products from mainland China shops amid security fears after outbreaks of violence in Shanghai, where hundreds of people pushed, shouted, and broke a glass door of the office building at which product returns were being accepted. The case is useful in dealing with marketing issues such as product safety concerns, product recalls and negative publicity.
  • Product Returns, Refund, Banned Substance, Cosmetic Products
  • RePEc:wsi:acrjxx:v:12:y:2008:i:01:p:57-71
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment