English, Article edition: Shanghai GM's Marketing Strategy for the China Market Ivy Siok Ngoh Chen; Sherriff Ting Kwong Luk; Leslie Sai Chung Yip

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Bookmark: http://trove.nla.gov.au/version/144413
Physical Description
  • article
Language
  • English

Edition details

Title
  • Shanghai GM's Marketing Strategy for the China Market
Author
  • Ivy Siok Ngoh Chen
  • Sherriff Ting Kwong Luk
  • Leslie Sai Chung Yip
Physical Description
  • article
Notes
  • Demand for passenger cars in China had been growing at more than 10% annually. Changing buyer expectations, increasing competition and an inefficient distribution system were challenges that car manufacturers faced as they sought to expand into China. This case describes the socio-economic developments in China, the competition and government policies affecting the passenger car industry. This case explores how Shanghai General Motors (SGM) adapted their brand and channel strategies to respond to these changes in the environment.
  • RePEc:wsi:acrjxx:v:09:y:2005:i:02:p:145-180
Language
  • English
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