English, Article edition: PROACTIVE INVOLVEMENT OF CONSUMERS IN INNOVATION: SELECTING APPROPRIATE TECHNIQUES KAREN L. JANSSEN; BEN DANKBAAR

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/144208
Physical Description
  • article
Language
  • English

Edition details

Title
  • PROACTIVE INVOLVEMENT OF CONSUMERS IN INNOVATION: SELECTING APPROPRIATE TECHNIQUES
Author
  • KAREN L. JANSSEN
  • BEN DANKBAAR
Physical Description
  • article
Notes
  • There are many techniques for the involvement of consumers to support the development of innovations, but knowledge is lacking in the appropriateness of different techniques in various situations. This is, especially, true for consumer involvement in radical innovation. This paper presents the requirements of consumer involvement in different situations, covering the two main phases of the development process, and specified for three types of radical product innovation. Based on a review of literature, we identified four characteristics of consumers-involvement techniques and developed a mix of differentiating characteristics for six situations in the new product development, which form the basis of a model to select the appropriate techniques. We then evaluated this model by using a historical comparative case-study approach. This paper contributes to the understanding of the appropriateness of different techniques for the proactive involvement of consumers to support the development of radical product innovations.
  • Radical product innovation, consumer involvement, consumer involvement techniques
  • RePEc:wsi:ijimxx:v:12:y:2008:i:03:p:511-541
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment