English, Article edition: STRATEGIC GROUPS, PERFORMANCE, AND ISSUES RELATED TO PRODUCT DESIGN STRATEGY WEN-CHIH CHANG; YEN HSU

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/144070
Physical Description
  • article
Language
  • English

Edition details

Title
  • STRATEGIC GROUPS, PERFORMANCE, AND ISSUES RELATED TO PRODUCT DESIGN STRATEGY
Author
  • WEN-CHIH CHANG
  • YEN HSU
Physical Description
  • article
Notes
  • This study examined design cases involving new product development related to Taiwanese home appliance firms for exploring the strategic groups formed by local firms and their performance in new product development and other issues related to product design strategy. The questionnaire survey demonstrates that Taiwanese home appliance firms, in terms of product design strategy, can be grouped into passive response, aggressive response, and R&​D focus groups. In their response to the challenges faced following Taiwan joining the WTO, firms in different strategic groups exhibited different financial and non-financial performance. Furthermore, they differed significantly in dealing with product design activities, particularly new product development types, product design features, motivations, and design appeals. Differences in these aspects may be the reason for their differences in new product development performance.
  • Product development, performance, product design, strategic group
  • RePEc:wsi:ijimxx:v:09:y:2005:i:02:p:133-154
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment