English, Article, Journal or magazine article edition: Sustainable food consumption, involvement, certainty and values: an application of the theory of Planned Behaviour I. VERMEIR; W. VERBEKE

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/14450
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Sustainable food consumption, involvement, certainty and values: an application of the theory of Planned Behaviour
Author
  • I. VERMEIR
  • W. VERBEKE
Physical Description
  • preprint
Notes
  • This study investigates determinants of sustainable consumption behaviour in Belgium. To gain a better insight in sustainable consumption, we conducted a study where sustainable attitudes and behaviour as well as some individual characteristics like involvement, certainty and values related to sustainable products are scrutinized. We explore if determinants as hypothesised by the theory of planned behaviour (TPB) – attitudes, perceived behavioural control, social norms - influence sustainable consumption intention in general and according to different levels of involvement, certainty and values. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. The stepwise multiple regression showed that 50% of the variance in intention to consume or purchase sustainable dairy was explained by the combination of attitudes, perceived social influences, perceived consumer effectiveness and perceived availability. In addition, different levels of involvement, certainty and value orientation entail different strengths of the determinants. The findings yield public policy and marketing recommendations for stimulating sustainable food consumption among the young.
  • sustainable consumption, attitudes, behavioural intention, involvement, certainty, values
  • RePEc:rug:rugwps:05/​352
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment