2007-11-23, English, Article, Journal or magazine article edition: Psst ... spread the word.(word-of-mouth advertising) van der Pool, Lisa

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Bookmark: http://trove.nla.gov.au/version/146563749
Physical Description
  • Magazine/​Journal article
Published
  • American City Business Journals, Inc., 2007 Nov 23
Language
  • English

Edition details

Title
  • Psst ... spread the word.(word-of-mouth advertising)
Also Titled
  • Psst ... spread the word.
Appears In
  • Boston Business Journal, v.27, no.43, 2007 Nov 23, p.1(2) (ISSN: 0746-4975)
Author
  • van der Pool, Lisa
Published
  • American City Business Journals, Inc., 2007 Nov 23
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • More and more Boston companies are using word-of-mouth maketing to boost sales, and spending on it rose to $981 million in 2006. It is projected that spending on word-of-mouth marketing will reach $1.4 billion in 2007, and marketing companies using this type of method are getting higher funding . Trends in word-of-mouth marketing are discussed.
Notes
  • More and more Boston companies are using word-of-mouth maketing to boost sales, and spending on it rose to $981 million in 2006.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 173308216

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001666947; Full Text Available; ProQuest Central New Platform - Available from 1999 until 2004 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 401263; Online access. Available for document delivery. Restrictions apply.; Vol. 19, no. 21 (Jul. 1999)- v. 24 (2004) Periodical; Journal, magazine, other English
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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001666947; Full Text Available; ProQuest Central New Platform - Available from 1999 until 2004 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
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CSIRO. Library Services. Not open to the public 401263; Online access. Available for document delivery. Restrictions apply.; Vol. 19, no. 21 (Jul. 1999)- v. 24 (2004) Periodical; Journal, magazine, other English
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