English, Article, Journal or magazine article edition: A Simple Model of Foreign Brand Penetration under Monopolistic Competition Toru Kikuchi

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Bookmark: http://trove.nla.gov.au/version/139349
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • A Simple Model of Foreign Brand Penetration under Monopolistic Competition
Author
  • Toru Kikuchi
Physical Description
  • preprint
Notes
  • The main purpose of this study is to illustrate, with a simple monopolistic competition trade model, how trade liberalization (i.e., a decline in trade costs) can affect domestic entrepreneurs' decisions between domestic brands and foreign brands, and thus the degree of foreign brand penetration. It is shown that, as trade costs decrease, more entrepreneurs choose to provide foreign brands. However, the impact of trade liberalization (in terms of changes in profitt levels) becomes smaller as more entrepreneurs switch to foreign brands.
  • Foreign brand penetration, trade liberalization, monopolistic competition
  • RePEc:koe:wpaper:0910
Language
  • English
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