English, Article edition: ENGAGING THE CREATIVE MINDS â THE ENGAGE MODELS C. M. CHANG

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Physical Description
  • article
Language
  • English

Edition details

Title
  • ENGAGING THE CREATIVE MINDS â THE ENGAGE MODELS
Author
  • C. M. CHANG
Physical Description
  • article
Notes
  • All enterprises need creativity and innovation to maintain and sustain long term profitability. This paper advocates the rapid development of the creative process by applying an ENGAGE model. In order to frequently generate new ideas, creative people need to pursue new thinking strategies, which are outlined by a second ENGAGE model. It is believed that by consistently emphasizing both the creative process and the thinking strategies outlined in these two ENGAGE models, individuals and companies could become inventive and innovative much sooner than otherwise, thus contribute more effectively to the wellbeing of their enterprises and to the society at large.
  • Creativity, innovation, thinking strategies, the ENGAGE model
  • RePEc:wsi:ijitmx:v:05:y:2008:i:01:p:149-165
Language
  • English
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