English, Article edition: A BUSINESS MODEL ANALYSIS FOR THE SUPPLY CHAIN CONVERGENT OF SERVICES MYUNG-HWAN RIM; HYUN-SOO HAN; YEONG-WHA SAWNG

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Bookmark: http://trove.nla.gov.au/version/133852
Physical Description
  • article
Language
  • English

Edition details

Title
  • A BUSINESS MODEL ANALYSIS FOR THE SUPPLY CHAIN CONVERGENT OF SERVICES
Author
  • MYUNG-HWAN RIM
  • HYUN-SOO HAN
  • YEONG-WHA SAWNG
Physical Description
  • article
Notes
  • In this paper, we explore the merging of supply chains between media and telecommunications as an example of business application of industry convergence. The goal of this study is to provide managerial insight into the various facets of convergence of supply chains so that companies can effectively exploit business opportunities presented by the accelerating process of digital convergence and related technological innovations. In this study, the focus is set on business models, rather than business strategies as such, since digital convergence is an emerging sector that deserves independent attention as a new business concept. We formulated a series of propositions, related to customer value, value network, and supply chain efficiency, using frameworks borrowed from the existing business model literature and value creation theories for Internet business. Managerial implications are discussed and applied to DMB (Digital Multimedia Broadcasting), a new telecom-broadcasting convergence business model, recently introduced in South Korea.
  • Industry convergence, media and telecom merging service, supply chain, Internet business model, value network
  • RePEc:wsi:ijitmx:v:06:y:2009:i:01:p:97-116
Language
  • English
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