English, Article edition: MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A LITERATURE REVIEW JOHAN FRISHAMMAR

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Physical Description
  • article
Language
  • English

Edition details

Title
  • MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A LITERATURE REVIEW
Author
  • JOHAN FRISHAMMAR
Physical Description
  • article
Notes
  • The new product development (NPD) process is frequently described as a sequence of information processing activities, but "information in NPD" occupies a broader conceptual space than the reduction of uncertainty. This article reviews the area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross-functional integration, and information use. It is argued that we can understand the process of managing information in terms of three steps: Acquiring, sharing and using. A tentative framework for this area is proposed, and managerial implications resulting from this literature review and tentative frame are outlined and presented.
  • New product development, information, literature review
  • RePEc:wsi:ijitmx:v:02:y:2005:i:03:p:259-275
Language
  • English
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