English, Article edition: THE STRATEGIC IMPACT OF THE INTERNET ON MAGAZINE PUBLISHING HANNA-KAISA ELLONEN; OLLI KUIVALAINEN; ARI JANTUNEN

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Bookmark: http://trove.nla.gov.au/version/133572
Physical Description
  • article
Language
  • English

Edition details

Title
  • THE STRATEGIC IMPACT OF THE INTERNET ON MAGAZINE PUBLISHING
Author
  • HANNA-KAISA ELLONEN
  • OLLI KUIVALAINEN
  • ARI JANTUNEN
Physical Description
  • article
Notes
  • This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a means of differentiation, while on the company level firm-specific resources and capabilities determine how companies can react to the strategic changes on the product level. However, it seems that the Internet has not significantly changed the five forces that shape the nature and state of competition in the magazine publishing industry.
  • Internet, competitive advantage, magazine publishing
  • RePEc:wsi:ijitmx:v:05:y:2008:i:03:p:341-361
Language
  • English
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