English, Article edition: CONSUMER BEHAVIOR ANALYSIS BY GRAPH MINING TECHNIQUE KATSUTOSHI YADA; HIROSHI MOTODA; TAKASHI WASHIO; ...

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Physical Description
  • article
Language
  • English

Edition details

Title
  • CONSUMER BEHAVIOR ANALYSIS BY GRAPH MINING TECHNIQUE
Author
  • KATSUTOSHI YADA
  • HIROSHI MOTODA
  • TAKASHI WASHIO
  • ASUKA MIYAWAKI
Physical Description
  • article
Notes
  • In this paper, we discuss how graph mining system is applied to sales transaction data so as to understand consumer behavior. First, existing research of consumer behavior analysis for sequential purchase pattern is reviewed. Then we propose to represent the complicated customer purchase behavior by a directed graph retaining temporal information in a purchase sequence and apply a graph mining technique to analyze the frequent occurring patterns. In this paper, we demonstrate through the case of healthy cooking oil analysis how graph mining technology helps us understand complex purchase behavior.
  • Graph mining, graph structure, consumer behavior, purchase pattern, cooking oil market
  • RePEc:wsi:nmncxx:v:02:y:2006:i:01:p:59-68
Language
  • English
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