English, Article edition: The Influence of Sub cultural and Personality Factors on Consumer Acculturation Leon G Schiffman; William R Dillon; Festus E Ngumah

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Physical Description
  • article
Language
  • English

Edition details

Title
  • The Influence of Sub cultural and Personality Factors on Consumer Acculturation
Author
  • Leon G Schiffman
  • William R Dillon
  • Festus E Ngumah
Physical Description
  • article
Notes
  • This paper explores the potential role of subculture (religious) and personality (Rockeach Dogmatism Scale) characteristics in explaining differences in the extent of consumer acculturation. The survey results suggest that for a complex and heterogeneous nation like Nigeria, there are significant within-nation differences that may influence consumer acculturation. Implications and suggestions for future cross-cultural consumer research taking an acculturation perspective are indicated.© 1981 JIBS. Journal of International Business Studies (1981) 12, 137–143
  • RePEc:pal:jintbs:v:12:y:1981:i:2:p:137-143
Language
  • English
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