THE INTERNET AND FOREIGN MARKET EXPANSION BY FIRMS Petersen, Bent; Welch, Lawrence S.; Liesch, Peter W.

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Petersen, Bent ; Welch, Lawrence S. ; Liesch, Peter W.
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Management International Review
Foreign investments -- Case studies; Multinational Corporations; Business enterprises -- Planning
Abstract * The Internet has the potential to improve the efficiency of market transactions. By use of the Internet companies can reduce their search costs significantly and increase their ab ...
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