Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard Engel, James F

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Author
Engel, James F
Subjects
Consumer behavior.; Consumers.; Marketing research.
Contents
  • Ch. 1. An Introduction to Consumer Behavior
  • Ch. 2. Consumer Behavior and the Marketing Manager
  • Ch. 3. Information Processing I: Involvement and Perception
  • Ch. 4. Information Processing II: Memory and Cognitive Learning
  • Ch. 5. Behavioral Learning
  • Ch. 6. Consumer Motivation and Affect
  • Ch. 7. Personality and Psychographics
  • Ch. 8. Consumer Beliefs, Attitudes, and Behaviors
  • Ch. 9. Attitude, Belief, and Behavior Change
  • Ch. 10. Persuasive Communications
  • Ch. 11. Consumer Decision Processes I: Problem Recognition and Search
  • Ch. 12. Consumer Decision Processes II: Evaluation and Choice
  • Ch. 13. Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty
  • Ch. 14. The Consumer Environment and the Impact of Situational Influences
  • Ch. 15. Group Processes I: Group, Dyadic, and Diffusion Processes
  • Ch. 16. Group Processes II: Household and Organizational Processes
  • Ch. 17. Cultural Processes I: Culture and Popular Culture
  • Ch. 18. Cultural Processes II: The Subcultural Environment and Demographics
  • Ch. 19. International Issues in Consumer Behavior
  • Ch. 20. The Dark Side of Consumer Behavior.
Wikipedia
Read associated article: Roger Blackwell
Bookmark
http://trove.nla.gov.au/work/10524553
Work ID
10524553

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