English, Article edition: Mainstreaming Fair Trade Coffee: From Partnership to Traceability Raynolds, Laura T.

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Mainstreaming Fair Trade Coffee: From Partnership to Traceability
Author
  • Raynolds, Laura T.
Physical Description
  • article
Notes
  • Summary This article analyzes the recent growth of Fair Trade and the mainstreaming of this previously alternative arena. Focusing on coffee, I identify a continuum of buyers ranging from "mission-driven" enterprises that uphold alternative ideas and practices based on social, ecological, and place-based commitments, to "quality-driven" firms that selectively foster Fair Trade conventions to ensure reliable supplies of excellent coffee, to "market-driven" corporations that largely pursue commercial/​industrial conventions rooted in price competition and product regulation. Using a commodity network approach, my analysis illuminates the impacts of diverse buyer relations on producer groups and how relations are in some cases shifting from partnership to traceability.
  • Fair Trade coffee commodity networks certification Latin America
  • RePEc:eee:wdevel:v:37:y:2009:i:6:p:1083-1093
Language
  • English
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