2001, English, Article edition: Signs Of Trust: A Semiotic Study Of Trust Formation In The Web Kristiina Karvonen; Jarmo Parkkinen

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Physical Description
  • pdf
Published
  • unknown
  • 2001-05-08
Language
  • English

Edition details

Title
  • Signs Of Trust: A Semiotic Study Of Trust Formation In The Web
Author
  • Kristiina Karvonen
  • Jarmo Parkkinen
Other Authors
  • The Pennsylvania State University CiteSeer Archives
Published
  • unknown
  • 2001-05-08
Physical Description
  • pdf
Subjects
Notes
  • E-commerce has been slowed down due to the fact that consumers find Internet an untrustworthy environment, and are not willing to be guinea pigs of a new service and take unnecessary risks by giving their credit card number to an online service they cannot really trust. Yet, if e-commerce is to thrive, creating consumer trust is a necessity -- or else there will be no transactions. Not only money, but also private information about an individual customer has high value online: for service providers, it gives invaluable data about customer, about her behaviour, likes and dislikes. This kind of information is key in understanding what will and what will not sell on the Internet. In wrong hands, however, such intimate information may become a powerful weapon against the intimacy, integrity and privacy of a given individual. Trust is needed from the customers in order to be willing to indulge in taking that risk. This paper discusses the notion of trust from a semiotic point of view, seeking to understand and analyse the signs of trustworthiness that the design of a Web site is sending. 1.
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Language
  • English
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