Taking account of the actual economic conditions, the new dimensions of innovation, many factors are equally important in producing a position of success. The goal of much of business strategy is to achieve a sustainable competitive advantage that give a company an edge over its rivals and an ability to generate greater value for the firm and its shareholders. Competitive advantage is the result of a strategy capable of helping a firm to maintain and sustain a favourable market position. The more sustainable the competitive advantage is, the more difficult it is for competitors to neutralize the advantage. The goal of this article is to foreground a few of the most complex and pertinent typological approaches of managerial analyses, focuses on methods for strategic analyses of intern and extern environment.
strategic analyses, competitive advantages, value chain, strategy
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