Western Mail (Perth, WA : 1885 - 1954), Thursday 6 March 1947, page 47


Oil firm issues a useful booklet

"Harvest

Gold"

"Haye you got a pair that will moke

her look shorter?"

THE rendering of various

formt of "service" to their clients is a form of salesmanship which hos become increasingly popular among com-mercial firms during recent years.

Suppliers of farmers' requisites in ? particular have devoted everincreasing attention to this form of salesmanship as obviously anything which tends to improve the stan-dard of farm husbandry confers in-direct benefits on a large section of the population betides creating greater demands for these firms' goods. v

AN excellent example of service to

the farmer is the recent issue by Caltex Limited of a well-produced booklet entitled "Harvest Gold*' which may be obtained free on appli-cation to the firm's W.A. headquarters at 133 St. George's-terrace, Perth.

Designed to ¿ssist the farmer by signposting the way to efficient pre-servation and maintenance of farm machinery, the booklet gives some simple illustrations of the basic prin-ciples of lubrication and follows it up with examples of maintenance work as applied to specified imple-

ments.

It is chockful of valuable informa-tion on obtaining the best results from a wide variety of farm imple-ments, being complete with "trouble-shooting charts" and numerous ex-planatory diagrams and illustrations.

Ploughs, cultivators, rotary hoes, drills, combines, harvesters, mowers, hay balers and windmills are among the machines discussed, and I would advise farmers to lose no time in applying for a copy of "Harvest Gold" as a keen demand ls antici-pated.