West Australian (Perth, WA : 1879 - 1954), Friday 23 December 1932, page 15


AUSTRALIAN FILMS.

British Maiket SmmmJ

LONDON, Dec. SI:— Universal Pictures announce the completion of negotiations by which all pictures made by Efftee Film Productions. Ltd.: of . Mplhnurno will K»

released m ureat Britain by that organisation. The negotiations were conducted by the managing-director of the Australian company (Mr. F. T. Thring) and the amount involved by the arrangement . is fljW.OOO. The pictures concerned are 'Diggers,' 'The Sentimental Bloke?' and '.?His Royal Highness,' in addition a 'variety of short films, including the Barrier Hecf. series. ' ' , ' . ' ' ' To-day Universal Pictures and Mr. P. W. Thring staged a successful trade ecreeit ing: at the Cambridge Theatre of 'His Royal Highness,' as the first step in the campaign to popularise Australian pictures. A repetition of its Australian success is aleo prophesied for 'Diggers.' ' [The importance of this arrangement for British release of Australian films is the greatly widened market. There is a definite limit to the amount of money a picture, no matter how popular it may prove, can earn at Australian box offices. Jf these pictures appeal to picture^oers in England their earning capacity will be enormously increased. In an interview prior to leaving Australia. Mr. Thring said that it won economically impossible to continue making talking pictures of the necessary high standard for the Australian and New Zealand markets alone, but, with the securing of an overseas market, the future of the industry in Australia was assured.]