The Argus (Melbourne, Vic. : 1848 - 1957)(about) |
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Monday 26 February 1934
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2 corrections, most recently by anonymous - Show corrections
RELEASE OF EFFTEE FILMS
TO THE EDITOR OF THE ARGUS
Sir,-On Friday was published a state- ment by Mr. Charles Munro, managing director of Hoyts Theatres Ltd , regarding the release of Efftee Films. That statement entirely misrepresents the position. Mr. Munro states that every feature film of- fered to Hoyts by Efftee has been released, a fact which has never been denied. But he fails to explain why the three excellent mlcro-cinema "interest" films, made in association with Efftee by Mr Noel Monk- man, have not been given release outside Melbourne, though negotiations have been In progress since November last. Mr Munro next states that the Civic Theatre, in Sydney, had been placed at my disposal at Easter, "the most sought after release date of the year " This is a mis- representation of the facts. Mr Munro offered me the Civic Theatre, Sydney, for the release of "A Ticket in Tatts" for three weeks prior to Easter, a period re- cognised in the industry as "the doldrums". The fact that the Easter holiday week was included in the offer would certainly not compensate for three bad opening weeks. Hoyts have plenly of films which could be released during that three weeks, and if Mr Munro desired to help Aus- tralian films he would have agreed to allow "A Ticket in Tatts" to open on Easter Saturday, as we desired. Mr Mumo's offer of the worst three weeks of the year for a film that is a proved box office success represents the kind of treatment which creates dissatisfaction, and emphasises the urgent need for a legislative quota, if the Australian film
industry is to be established on an enduring
basis.-Yours, &c,
F. W. THRING.
Princess Theatre, Feb. 33 .