Lee, Michael S. W; Roux, Dominique; Cherrier, Helene; Cova, Bernard; Michael Lee, Dominique Roux, Hélène Cherrier, and Bernard Cova; Michael Lee, Domi...
Lee, Michael S. W; Roux, Dominique; Cherrier, Helene; Cova, Bernard; Michael Lee, Dominique Roux, Hélène Cherrier, and Bernard Cova; Michael Lee, Dominique Roux, Hélène Cherrier, and Bernard Cova
[ Conference Proceedings, Article
: 2011 ]
Languages: en_AU
Keywords: Marketing Theory; business studies; 150506